Apple Park, Cupertino

Apple Event Start Time in Your Timezone

Apple's "Surprise and Shine" keynote — the annual iPhone event, streamed from Apple Park in Cupertino on Wednesday 9 September 2026 at 10:00 a.m. Pacific. It is the first product launch under CEO John Ternus, with the iPhone 18 Pro line and Apple's first foldable iPhone expected. See the keynote start time in your timezone.